Your help is needed to ‘brand’ Minehead

How would you brand Minehead? People in the town are being given the chance to have a say on creating a new image for the resort, West Somerset Council has said.

The town had been awarded funding of around £700,000 to make the most of Minehead’s traditional appeal as a seaside resort, whilst making sure it is fit for the 21st-Century.

A council spokesperson said: “Image and branding are vital components of the overall Enterprising Minehead Business Plan.

“Consultants have been commissioned to produce concepts that people will be able to see and comment on.”

The consultations will take place at the cafe at Minehead Eye on:

  • 4th January from 09:00 to 13:00
  • 9th January from 14:00 to 18:00
  • 10th January from 16:00 to 19:00
Looking down into the town of Minehead – picture copyright Lewis Clarke

Councillor Roger Thomas, who chairs the Coastal Communities Team in Minehead, said: “This is a great opportunity for the town to pull together and get behind the branding exercise.

“Developing this will give all organisations a new tool which will help us shout about what’s great about our town. It’s important to get it right so we’d encourage everyone to get involved.”

Enterprising Minehead is a partnership project involving West Somerset Council, Minehead Coastal Communities Team, and partners including representatives from the business, voluntary and leisure sectors.

The initiative will include the physical redevelopment and refurbishment of the seafront, a tourism training academy, the development of a business improvement district, new events, a heritage trail, and branding and marketing activity.

Looking across a sandy shingle beach towards Minehead – picture copyright Lewis Clarke

The funding secured includes £501,000 from the Hinkley Point C Community Impact Mitigation fund, almost £80,000 in Leader funding – EU money allocated to help rural areas – and £130,000 from the Government’s Coastal Communities Fund.

West Somerset Council said the grants need to be spent on specific projects, within set timeframes with the emphasis on boosting the economy, creating new jobs and improving skills, marketing and branding.

In addition they need to make the most of opportunities afforded by Hinkley Point C as well as mitigating any negative impacts.

Councillor Andrew Hadley, lead member for economic growth, added: “There are strict guidelines that we have to follow now that we have secured such hugely welcome funding,.

“However this is a fantastic opportunity for Minehead and I hope we can all pull together for the good of the town and work as a team towards creating a place that we can all be proud of.”

The Editor

Hello! I'm KATE, a journalist, editor and broadcaster with 20 years experience in the industry. I have worked at the BBC, ITV, Heart and Sky Sports News. I've lived in Somerset for most of my life and set up LOVE SOMERSET ONLINE in 2016. I love the seaside and am partial to a good gin and tonic.

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